Forget baseball: Football’s supplanted it as America’s favorite pastime, and today’s AFC and NFC Championship gave us, in San Francisco and Baltimore, two worthy Super Bowl XLVII opponents (because you can’t call it 47, and in many ads, you can’t call it the Super Bowl, which is why you’ll hear radio ads on sports talk stations, for instance, hypothetically, call it “The Big Game”).
Also, though, there’s this: Because the NFL has deemed it necessary to have a two-week build-up leading up to the Big Game (it used to be just a week), there’s more of a need than in prior, saner, smaller-Roman-Numeral versions of the Big Game to have a storyline to hype. It’s perfect this year: brothers are coaching the two finalists — Jim Harbaugh for the 49ers (translation: Golddiggers) and John Harbaugh for the Ravens (translation: “Nevermore!“). Ergo: Harbaugh Bowl. Storyline: Found. Easy.
This article explains (along with some creepy Photoshopping of brothercoaches with headsets standing just a leeeeetle too close together) a little bit more about why it’s the Harbaugh Bowl and just who Jim and John are.
So, you’ll hear it. And hear it. And hear it. All leading up the Second Biggest Eating Day of the Year. (‘MERICA!)